Be Aware of Rules For Writing Your Feature Articles
Many marketers are doing article marketing to promote their websites and products. Article marketing is probably one of internet marketing’s best methods of free traffic generation. It’s also a method of increasing your page rank in google. I have also recently joined the ranks of these article marketers.
My first three articles submitted to eZine have not been without problems. I had a tough time getting them approved. I had to resubmit the articles three times before they were approved. The good thing about it is I get to learn a few things about rules of article directories with regards to links and keywords. These lessons I’ve learned, I thus, expose them here for you to learn with me.
My experience is somewhat limited to eZine Articles, as that is currently the only article directory I’m submitting to. I believe the same set of rules apply to most other article directories. Perhaps with a slight difference, though.
Here’s one thing in particular you have got to be aware of when submitting your articles to eZine Articles. Be wary of the number of links you have in your articles.
eZine allows a maximum of 4 total links in your article. This includes a maximum of 2 links in your resource box. Of the 4 links, a maximum of only 2 links to sites you own. These two of course, are to usually located in your resource box. Thus, you are left with 2 links to sites which you don’t own to be inserted in the body of your article.
i. Maximum of (2) “Self-Serving” active or inactive links/URLs to a website that you own, control, or have an interest in.
ii. Maximum of (2) active non-self serving links to a website that you do not own, control, or have an interest in which adds value to the article.
iii. Confine your self-serving links to your RESOURCE BOX.
iv. We do not accept articles with active or inactive links in the first 1-3 paragraphs. Please put your active links in the resource box below the article body. The article BODY is your “GIVE” and the RESOURCE BOX is your “TAKE.”
Excerpt from the eZine Articles Editorial Guidelines
When you first write your article, you would probably have the tendency to insert your keyword in abundance in your article. I know I did. Here’s the thing, though. The article directories need to ensure that their articles are of high quality.
In order for them to maintain this quality, they need to ensure that their articles are not keyword spams. Keyword spams are articles where the keywords are stuffed in abundance into the article body.
eZine Articles limits the number of keywords appearing in any of their articles. So when you write your article, ensure that you spread your keywords around. The limit is one keyword per 100 words. The way around this, is to use your keyword synonyms in place of your keywords.
There are probably more rules to adhere to when writing your articles. The above are the ones which I came across with so far. After which I quickly took to reading the eZine Articles’ Editorial Guidelines.
Have you included article marketing as one of your web site marketing strategies? If you have, is it working for you so far? How much time do you allocate daily for article marketing?
Related Reading:
The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide
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